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Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing) Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing) by John E. G. Bateson, K. Douglas Hoffman

Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)

by John E. G. Bateson, K. Douglas Hoffman


ISBN 13: 9780030225192

Format: Hardcover (250 pages)
Publisher: South-Western
Published: 29 Jan 1999
Other Format: Hardcover

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